Google Display Network (GDN)
The Google Display Network (GDN) allows to you connect with your potential customers via text, images, web banners and even rich media format. It covers over 2 million websites that reach over 90% of people on the Internet.
GDN helps you reach the people while they’re browsing their favourite blogs, websites, mobile websites and applications. This channel is the best to generate awareness about your products/ services to the right audience at the right time.
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Remarketing
Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the Internet.
This is a very cost-effective form of advertising for reminding visitors to purchase your offering(s) and increasing brand awareness at the same time.